Recently Bollywood has seen a lot of changes in thw way movies are beign made in the Industry. Likewise Dabanng was the trend setter when ti came to finding success in this particular area. And it seems like many of the biggies and recent actors have not found a lot of success in the urban based genre of cinema. But a lot of dose of entertainment is promised in the so called Desi genre.
One example of that is Behen Hogi Teri and he frshly released Toilet : Ek Prem Katha. previously even director Anand L Rai has found great success with movies like Tanu Weds Manu and Ranjhanaa. Even Ayushman Khurrana starre Dum Laga Ke Haisha was a welcome change for the actor by finding relevant commercial success.
Now there are many releases from Ayushman with Bareily Ki Barfi and Shubh Mangal Savdhan which cater to more rural friendly centres and tastes. And it is not that the urban audience cannot relate to these kind of filsm. Afterall they bring the real face of India. And also the Desi touch provided in the movies make the content more authentic.
The Urban based films ( Meri Pyari Bindu ) come out more or less confused themselves therefore do not deliver to the audience as they should. But as the upcoming releases from Akshay Kumar, Kriti Sannon and Ayushman Khurana look like being Desi has become the new rule for finding acceptability with the audience. Looks like the days when Bollywood used to impress the audiences by giving them Urban characters and NRI backdrops. So it looks like going Desi is more or less the flavour of the season !!
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